I’ve always been against using the “sex appeal” in advertising, not because I’m a saint but because it got really boring. Nothing interesting was coming up and companies were doing the same thing over and over again.
Now forget everything you know about sexy ads, this one is the most interesting one ever. Perrier in July (yes just saw that) launched “The Perrier Mansion” where they offer fans a combination of sexiness, interactivity and fun through their spokeswoman Dita Von Teese. It’s a short movie/game that you can control. The site is horribly slow due to the high quality graphics, but from the minute you enter, it grabs your attention. I’ve spent a good 15 minutes there.
I don’t think words can give it justice, if you like Perrier, women or advertising make sure you check it out.
2 comments:
Hmm..interesting.
I will not look at a Perrier bottle the same way again!
you know, i drink at least 3 bottles of perrier a day. having explored the site, i'm going to be drinking at least 10.
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